Wrong SEO Practices That Cause A Website's Poor Search Engine Ranking
Invention Development Advice - Internet Marketing
It could very well be depressing at times to find out that your website is still nowhere to be found on the search result pages despite trying to put strong effort at optimizing your website well for the search engines. You may have been reading a lot of materials lately, both physical books and ebooks at the same time and yet your face continues to do nothing but frown each time you check at the progress of your site's search rankings. The big question now is, just what could be preventing your website from getting up there on top of the search engine pages?
by LeonardoEndo


It could very well be depressing at times to find out that your website is still nowhere to be found on the search result pages despite trying to put strong effort at optimizing your website well for the search engines. You may have been reading a lot of materials lately, both physical books and ebooks at the same time and yet your face continues to do nothing but frown each time you check at the progress of your site's search rankings. The big question now is, just what could be preventing your website from getting up there on top of the search engine pages?

The following are some of the wrong SEO practices which are responsible for very poor search engine rankings on many websites:

Not creating a title tag for the pages

This is surely a major SEO mistake. The title tag of your page is one of the most important parts of your webpage in regards to search engine optimization. The way search engines determine the rankings of websites on the search result pages is through the reports they receive from search engine spiders. These spiders crawl your website thoroughly and then report back to search engines whatever data they have acquired on your webpages. And one of the very first important data they find on your webpage is its title. This means that if you have the keyword written in your title, then the search engines will now have a good clue on what that webpage is all about.

Putting more emphasis on web design rather than the content

A lot of website owners like to overstuff their webpages with heavy designs such as flashy graphics and animations. Don't get me wrong, a good webpage graphic or design will certainly help in attracting visitors particularly in giving them a good browsing experience. However, the bigger problem is, how can people appreciate your website if they don't even have a way of finding it. While it is a good idea of creating your website to impress people, you should not forget that you also need to impress the search engines cause they are your primary means for people to find your site. And search engines depend heavily on the content of your webpages. Meaning, they take into full consideration the text they find in your webpages. So, the less relevant text you have on your pages, the lesser clue they will find on which keyword search results they should rank your pages for.

Not having a specific target keyword or topic on the site content

"Jack of all traits, master of none". Are you familiar with this statement? Have you ever seen a guy who knows a little bit about everything but then has no real and specific specialty of knowledge? To put more emphasis on this, would you rather go to a person who have general knowledge and opinion about equipments and how they work rather than seeking for an auto mechanic to fix your broken car? Well of course not. The same way goes when writing your website content. If the content of your webpages always talk a little something about almost every topic available out there, then how would you expect the search engines to figure out what exact topic your site is all about, let alone the specific keywords that your site should rank for.

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