| Search Engine Optimization: What's The Big Deal? |
| Invention Development Advice - Internet Marketing | |||
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Few successful businesses who get most of their clients from the Internet can survive unless people can find them in search engines. Why? Because more than eighty percent of users surfing the web utilize them to find their websites. If someone enters YOUR product or service into one of these engines, you want your website to pop up right near the top. Search engine optimization (or SEO) helps ensures this happens, so you have to think about it when designing the homepage for your web-based business.
Few successful businesses who get most of their clients from the Internet can survive unless people can find them in search engines. Why? Because more than eighty percent of users surfing the web utilize them to find their websites. If someone enters YOUR product or service into one of these engines, you want your website to pop up right near the top. Search engine optimization (or SEO) helps ensures this happens, so you have to think about it when designing the homepage for your web-based business. What is search engine optimization? SEO is basically convincing search engines that your site is what users want to see when looking for your product. Let's say you're trying to sell used vacuums. When someone goes to a search engine to find used vacuums to buy, you want to be the first site they look at. It may help to find a professional to do it for you, but there are some simple things you can do to get your website higher on these searches. The first thing you should do is make a usable, functional website! There is no point having a lot of traffic to your site unless there's something for them to look at when they get there. Better websites are easier to optimize by SEO anyway. The second thing you should do is find out what people will be typing into search engines when they are looking for your service. Just look at what your website is about and try to guess what this might be. If you are selling used vacuums, you might assume people looking for that product will type, "used vacuums" into their search engine. Words and phrases like "used vacuums" that you try to feature on your website are usually called "keywords." You can't just figure it out on your own-no matter how smart you think you are. You will be much better off to do some research and find some statistics as to what keywords people are looking for every day. There are some free tools (and some not-for-free tools) that you can use online. Make a list of the keywords that will be the best focus for your SEO. Which leads us to the third topic to think about: your titles and meta tags. It is crucial that your most important keyword is placed in the title and header of your website. Another thing you can do is alter the "meta tags" of your website. A meta tag basically gives information about your website that isn't always visible to web browsers. You can enter your keywords in a meta tag that some search engines use to discover keywords that are appropriate for your site. If you don't know how to alter titles or meta tags, search for HTML resources on the Internet. Fourth consideration: Make sure your website's text mentions the keyword repeatedly! If you never talk about a keyword, no search engine is going to think that it's very important to your site. You can overdo it, but a frequently used keyword is seen as important to search engines. How important can "refurbished pianos" be to your site if you hardly ever mention them? Hopefully you made a great website with a lot of great content so getting your keywords in there will be a no-brainer. If you're going to try and optimize your own site, these steps will be a good launching board. A few small changes might make your site more prominent compared to competing businesses. More information: Stop wasting your efforts by distributing duplicate content with your article marketing. Use the Unique Article Wizard to compose and distribute your content to hundreds of ranked sites and improve your traffic today.
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