How to Make The Most Effective Video on Your Squeeze Page
Invention Development Advice - Internet Marketing
Internet marketers or online businesses often use a squeeze page, which is a landing page to invite visitors to sign in to access products or further information. In exchange of his contact details, the visitor is granted access to another website or page, and in the process has become a 'lead' or potential buyer.
by JustineSimard


Internet marketers or online businesses often use a squeeze page, which is a landing page to invite visitors to sign in to access products or further information. In exchange of his contact details, the visitor is granted access to another website or page, and in the process has become a 'lead' or potential buyer.

Various elements can influence whether your visitors convert into leads, however using a video in a squeeze page has statistically shown to positively affect conversion rates. The written content and design of your website may of course influence your visitor's response, but a video also offers 2 additional benefits: 1. It makes your page 'sticky', which means that it retains your visitor's attention and 2. It builds trust, by showing that you are a real person and revealing your character.

Here is what I recommend on how to structure your squeeze page video to ensure that you connect with your visitors and generate leads:

1. Confirm with your visitor that he is at the right place by addressing their need or situation.
In order to do this, you must identify who is visiting your site and who you wish to target (your niche market). Tell your visitor that you know something about them, what they are looking for or how they are feeling. Use tact though, avoid blunt assumptions (after all you do not 'know' them). Use 'maybe' and 'probably' or a question format to encourage your visitors to identify for themselves how they relate to you and what you have to offer. For example: "Are you tired of...?", "Do you need...", "Do you wish you could...?","You are probably looking for...".

2. Introduce your personal story.
Now your visitor is ready to hear from you and truly connect with your story. Be brief! Use one or two sentences to describe your situation, feelings or struggles before you found your solution.

3. Introduce your solution.
Now that you have given your visitor a sense of who you are and how they might relate to you, you can now tell them about your solution. Provide some general information about your product or opportunity, but remember that you want your visitor to sign in to obtain all the information, so keep it short and intriguing.

4. Conclude your personal story.
What is your situation now? How did the solution help you achieve your goals? How did the product or opportunity change the way you live, work or play? What are the benefits (e.g. "I received a great discount", "This product helped me double my sales", "I make a great income", "I saved money", etc)? Remember to discuss the benefits that you know will resonate with your niche market.

5. Call to action (entering their details) and what's in it for them.
Tell your visitor what you want him to do (i.e. sign in), and what he will receive if he does. Make sure you offer something valuable to your visitor; a free report, a phone call, more information and resources, a special discount or offer, etc. Use words that give some urgency, such as 'now', 'right away, 'today' or 'instantly'.

Finally, I have 8 practical tips on making the perfect video:

1. Use quality video and audio resolution, and avoid background noise.
2. Choose a consistent setting for what you are selling (in your home office for a home business opportunity, at the marina for boat services, on holidays to demonstrate lifestyle, or just on a plain background if you want to focus on your message, etc). Make sure your background is tidy and free of distractions.
3. Be welcoming, enthusiastic and pleasant. Smile! Dress according to the image you wish to convey, be yourself and still make an effort.
4. Be concise and keep it short. 1-3 minutes is ideal.
5. Use editing to have smooth transitions between screens if applicable. Use transition effects such as fade in and out for a professional feel, but keep it simple and don't distract or overwhelm the viewer with too many different special effects.
6. Conclude your video with a screen containing your contact details or website address. You can also write your call to action. Use an inspiring soundtrack while text is displayed.
7. Make sure you have your video on auto-start. Your visitor will automatically be drawn to watch your video and listen to you.
8. Place your opt-in box near your video, so that your visitor can easily respond to your call to action.

More information:

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