| Targeted Web Traffic Using Web 2.0 Tactics |
| Invention Development Advice - Internet Marketing | |||
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Anyone can make a website, but there is an art and science to getting people to visit it, let alone buy something from it or click on an ad. Fortunately, there are many so-called "Web 2.0" tools that anyone can use to drive targeted web traffic to their site. Many are things you can do right now, so let's not waste any time.
Anyone can make a website, but there is an art and science to getting people to visit it, let alone buy something from it or click on an ad. Fortunately, there are many so-called "Web 2.0" tools that anyone can use to drive targeted web traffic to their site. Many are things you can do right now, so let's not waste any time. First, the phrase Web 2.0 is not one specific thing, but more of a concept that people want to use web pages that are interactive and dynamic, as opposed to static pages that dominated a decade ago. Web 2.0 tactics for increasing targeted web traffic to your website include using social media sites, social bookmarking sites, and blogs. These are all easy to use, and require varying amounts of time dedicated to them. Social media sites are the ones you hear about most in everyday conversation: MySpace, Facebook, and Twitter primarily. No doubt a new one will come along in another year or so and be the next hottest thing, but right now these are the ones that people use most to drive targeted web traffic to their websites. On these social media sites, you have what amounts to a sociable resum that lets people know who you are, what your site is about, and why they should go there. The way to keep the interest of other users on social networking sites is to update your profile page with new content on a regular basis. If other users visit your profile and find that you haven't added anything new in nearly a year, they're a lot less likely to click on over to your website. People have a lot of choices online and they're looking for the newest information, the newest products and so forth. If you haven't put together a profile page on Facebook or MySpace yet, there's no time like the present to start. It takes just a few minutes, so set up your account as soon as you finish reading this and remember that you don't need to spend a lot of time on the design of your page or adding a lot of extra features to it. If you're trying to promote your business, this can actually be counterproductive. Once your profile is finished, search for people you know and invite them as friends; more than likely, you know a lot of people who use these sites already. Twitter allows you to automatically update your MySpace and Facebook pages. From your Twitter account, click on "settings" in the upper right. In the Account tab, scroll down until you see "You can also add Twitter to your site here." If you click on it, you'll see options to add MySpace, Blogger, Facebook, and other sites. Once you choose them, copy and paste the code onto your other pages and Twitter updates will post there as well. This is a great timesaver. Social bookmarking sites are sites like Digg.com that allow people to highlight web content that they like and share it with the rest of the world. Can you bookmark your own pages? Sure. Just set up an account at Digg and follow the directions for "Digging" a particular page. If other people have seen your page, or go to your page and like it, they can add their support to your Digg, which will encourage other people to check it out too. A page that gets a number of Diggs also gets increased targeted web traffic. Blogs are something else which you probably have some degree of familiarity with already; many businesses already use them to increase their visibility. One of the chief advantages of having a blog for your site is that it's easy to add new content, which interested readers can then subscribe to by using your RSS feed so that they'll be notified when you add a post to your blog. You will have to keep posting regularly; however, this isn't really as much work as you may think. A blog post can be very brief and does not need to be written using formal language. For example, you could make a short post to your blog to announce a new product or service and keep your readers updated about any new developments. You can also add a Twitter feed to your blog with ease to add even more content to this secondary site. The above are just a couple of the many methods of using the possibilities of Web 2.0 to increase targeted traffic to your website. While there are many more to try, these will help to get your site off to a strong start. All the best. B. L. Marlow More information: B. L. Marlow writes some cool stuff including an ebook about increasing targeted web traffic using Web 2.0 concepts. For a limited time, you may grab a free copy by visiting his internet marketing strategies site. Get a totally unique version of this article from our article submission service
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