| Learning More About Email Marketing Metrics |
| Invention Development Advice - Marketing | |||
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The people who put the most effort in their email marketing solutions find the greatest success. That's not just common to email marketing, that's practically the way everything works! Here are a couple of ways to work a little bit harder and get better email marketing results.
The people who put the most effort in their email marketing solutions find the greatest success. That's not just common to email marketing, that's practically the way everything works! Here are a couple of ways to work a little bit harder and get better email marketing results. You've probably heard this advice: you need to separate a list of contacts that includes only those subscribers that are not paying attention to your blasts ('in-actives'). Once you have this targeted list, the idea behind the advice is to send this elusive group an email that prompts them to become active again. Once you've sent this email you'll be able to better segment contacts if necessary. Some you'll get rid of because they are inactive. Others you'll re-establish a relationship with. This is a basic way to better refine your contact list. Common email marketing solutions knowledge dictates that an in-active contact is one that hasn't responded (by clicking on the links in your email or even opening it) to your email in any fashion over a defined period of time. We've also just discovered the importance of sending these contacts an email to determine whether or not they are inactive. The truth is, before you can make such a determination, you need to know how a contact opens their email so that you do not mistakenly remove someone who you THINK is in-active but is in fact an avid reader of your messages. So, keep in mind that people who do not request that their images be downloaded from their ISP will not get added to the list of 'opens' in your email marketing software metrics. If you have subscribers that haven't downloaded images, they will still have the opportunity to click on the links in your email. Therefore, if you've become accustomed to determining your success by your open rates then it is time for a change. To avoid removing potential customers, start paying more attention to the 'clicks' AND the those that have opened the email. It's much more accurate to say someone is inactive if they have not opened and email or clicked on a link in your email. Prior to removing inactive contacts, make sure that you have made the extra effort to establish if they ACTUALLY are inactive. Send this group an email giving them the opportunity to show their interest in your email marketing software blasts. Once you've done that, make sure you review your data to accurately make the decision on who needs to be removed from your contact list. Also, pay closer attention to 'unsubscribes'. Low unsubscribers are not necessarily a sign of success, so its time to modify your tactics if that's where you're at. One of the main reasons is that there are people who tend to use the 'spam' or 'junk' link to indicate that they want to be rid of an email. This is doubly the case for contacts that do not trust a certain sender. If a contact presses the 'junk' or 'spam' button, they will not register as someone who has unsubscribed. So, if you are judging your success by the minimal amount of 'unsubscribes' you receive, you might not have an accurate picture of what is actually going on. Your focus really should be on metrics like 'opens' and 'clicks' as a measure of your success with email marketing solutions. The better email marketing solutions experts look for ways to read their data to initiate higher quality and more refined contact lists. Knowing the whole story about your data will help you make your list more refined and therefore give you greater email marketing solutions success! More information: Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing software used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing software. Try it free!
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