| Simple Link Building Strategies For Bloggers |
| Invention Development Advice - Marketing | |||
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Link building is an essential part of optimising your blog or website for search engines. While building links which point to your site may sound like a simple task, it can be challenging to produce enough high quality links to improve your search engine ranking significantly.
Link building is an essential part of optimising your blog or website for search engines. While building links which point to your site may sound like a simple task, it can be challenging to produce enough high quality links to improve your search engine ranking significantly. One of the easiest ways to build links back to your blog is via commenting on "dofollow" blogs. It's simple to do, but it's surprising how many people stuff it up. What is "dofollow", you ask? Let me explain this by telling you about "nofollow". This is an attribute which can be placed in HTML tags (particularly the anchor tag which denotes a link). When a "nofollow" attribute is placed in a link, this essentially disables the link (from a search engine's point of view, anyways - the link still works normally). Once blogs started to become a popular part of the web, spammers began looking for ways to exploit the situation. They did this by posting comments which were essentially spam, including links to gambling, porn and pharmaceutical sites. Blogging platforms including WordPress came up with the "nofollow" attribute to combat this, making it the default for comments posted on their blogs; this made comment spam less attractive to spammers. Of course, there is plenty of comment spam out there; most blogs are in real need of Akismet and other anti-comment spam plugins (I've personally deleted about half a million spam comments this way). Obviously, WordPress' "nofollow" plugin has not really worked as it was envisioned to. There is now a "dofollow" plugin used my many blogs; this disables the "nofollow" attribute for links in comments, making these links once again valuable for SEO purposes. Bloggers need to moderate the comments on their blogs anyway, so it's alright to allow comment links to have this SEO value. There are now many blogs using the "dofollow" plugin; you'll just need to: 1.Locate DoFollow blogs (one resource for doing this is the website DoFollowBlogs.com) 2.Add to the discussion by posting regular comments on DoFollow blogs 3.Watch your search engine rankings increase Posting comments on dofollow blogs is just one of many link building strategies; if you are working in a competitive niche, it probably won't be enough by itself. However, this method can produce results for most commercially oriented websites and blogs. The key to this strategy is consistent application. Don't post one comment and forget about it. Post regularly to key blogs over a period of weeks and months and you'll start to see the benefits. Remember that the bloggers whose blogs you comment on are moderating their comments - so avoid just posting adverts in the guise of comments; these will usually be deleted. High-quality comments that contribute to the discussion will tend to garner more clickthroughs, in addition to potential search engine benefits. Remember, you can assign the task of posting blog comments to others; just make sure that you are confident that they will post comments of sufficient quality that they will pass muster and make it up onto the site. More information: Author: Mr David B. Ascot is a specialist on sales lead generation and he shares his knowledge on improving your company's online lead generation.
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