| Developing an Effectiuve Core Marketing Message |
| Invention Development Advice - Marketing | |||
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A company's core marketing message is the basis of their marketing strategies with potential clients.
A company's core marketing message is the basis of their marketing strategies with potential clients. Your core marketing message goes beyond your unique value proposition, which states to your prospect the primary benefit offered by your company's product or service. Rather, the core marketing message serves as the foundation for your entire marketing strategy by making it easier for you to talk about your business, and for decision makers to remember and spread the word. The potential client base that you are trying to reach needs to understand your company clearly. Instead of them wondering about what it is that your company does, you can just let them know with your core marketing message. It should communicate why your products or services solve their problems and why they can trust in your company's ability. Memorable marketing is particularly important in B2B sales, where sales cycles are longer and more than one individual may be involved in making a decision as to whether or not to use your service. Taking into mind the following considerations will help you develop an effective core marketing message. * Possible customers - Think about what companies would be your ideal customers. Where are they located? What size are they? * Benefits - What common issues do your clients have to contend with? How will your products or services help them solve them? * Solutions - Consider what solutions you can provide to help your clients improve their businesses. What are the results they can expect from buying from you? * Proof - Providing proof that your products and services really work will attract clients and instill confidence in them. You should use customer references and testimonials to accomplish this. Once you have established a well-defined marketing message, it should be incorporated in one form or another in all of your marketing materials, including articles, white papers, press releases and your website. Remember, potential clients are interested in working with companies whose objectives are clear. In order to maximize your B2B sales, make sure that you have a well prepared core marketing message. It should be simple and used widely throughout all of your marketing efforts in order to benefit your company as much as possible. More information: Ray Perry, founder of MarketBlazer, draws upon more than 25 years of senior marketing, sales and C level management experience. His expertise helps small businesses find prospects they are unknowingly ignoring and works with them to develop strategies to inform, educate and engage these prospects as long-term clients. Check out his website at www.marketblazer.com
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