| Elevator Pitch: Knowing What to Say When the Doors Close |
| Invention Development Advice - Marketing | |||
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The elevator pitch is an essential part of B2B marketing in the modern business world.
The elevator pitch is an essential part of B2B marketing in the modern business world. With the 30-60 seconds it takes to ride an elevator from one story of a building to another, you can deliver what has been called an elevator pitch. This short sales pitch should be just what your potential clients need to hear to become interested in your company. Many small businesses, however, have not prepared this sales technique. If you were getting ready to launch a brand new business, or even a new product or service within a business, you would undoubtedly spend a considerable amount of time, effort and money to prepare for the unveiling. You would know all about its features and how it works. But are you ready to stand up in front of a group of potential clients and give a compelling one-minute pitch about your company and what sets your products and services apart? Developing an effective elevator pitch depends heavily on your preparation. Even if you have all of your ideas clear in mind, making sure it comes out well takes practice. Use the following suggestions to hone your elevator pitch so that your company stands apart from the rest. 1. Take a step back. Think about what information about your company will be most attractive to your listener. Don't try to explain your entire business plan to them in a 60 second elevator pitch; it can't be done. 2. Make reductions. You want your elevator pitch to be to the point, not wordy. To do this, cut out marketing phrases that have become cliche in favor of describing how your clients have solved their business problems with your company's help. This process is important and takes some time to complete. 3. Call to action. Make it clear to your potential client what they should do. Don't forget to ask for a business card, request an interview, and ask if it would be alright for you to call them. 4. Practice. Don't just read it; practicing out loud will help you sound natural when delivering your elevator pitch.E More information: Learn more about the elevator pitch and other marketing techniques. Stop by Ray Perry's site where you can find out all about marketing essentials and what Market Blazer can do for you.
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