| Attorney SEO Tips |
| Invention Development Advice - Marketing | |||
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Lawyers and law firms are building websites and blogs like crazy. Lawyer SEO is an industry. If you or or an SEO expert hired by you are not optimizing your sites, read further and think about getting SEO going for your firm.
Lawyers and law firms are building websites and blogs like crazy. Lawyer SEO is an industry. If you or or an SEO expert hired by you are not optimizing your sites, read further and think about getting SEO going for your firm. Big firms and small firms, many lawyers are on the web. They are all battling for page 1 of Google. More and more clients use the internet to search for a law firm. Guess where those searches start? On the search engines. It seems many lawyers are deluded about internet marketing because the SEO is badly done for many firms. If law firms only realized that just a bit of SEO efforts can result in big gains. Lawyers are perfect for doing SEO because so much of SEO is writing content. Lawyers write tons of content and know how to write. They just need to learn to research the good keywords and get inbound links. Once you understand the big picture, execution is easy, but does require some work. Optimize each page of a firm's site and then get tons of links to the site. The how is where there's some work required. In your site: use your geography, towns, state, province, practice area, profession titles. Use a variety of formats - plural,singular; and a variety of configurations. For instance: lawyer is lawyers, attorney, attorneys, legal, law, etc. For geography, consider towns, regions, state, counties, nearby biggest city, country, and so on. For practice areas, get very specific. Next, acquire inbound links for related sites. The more the better. The higher quality the site that links to you, the better. You must get creative to attract inbound links. Writing top quality is one of the best ways to attract links. Lawyers have a great advantage because your knowledge is something many people want to read about. You can build credibility and content simply by writing what you know. That's SEO for law firm websites in a nutshell - keyword research, write content on your site, get links to your site, repeat. More information: To read more about SEO for lawyers, stop by The Paperless Lawyer where you can find out all about lawyer marketing and what it can do for your firm's business development.
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