| For Rent" Yard Signs Not As Effective As Online Marketing |
| Invention Development Advice - Selling/Distribrution/Licensing | |||
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A recent study released in 2006 by the California Association of Realtors found that less than 2 percent of all sales originated from billboards, yard signs, and other similar advertising. That means 98 percent of the sales must have come from some other form of advertising, most likely from the internet.
A recent study released in 2006 by the California Association of Realtors found that less than 2 percent of all sales originated from billboards, yard signs, and other similar advertising. That means 98 percent of the sales must have come from some other form of advertising, most likely from the internet. Yard signs used to be effective when people spent hours driving around back in the day, but nowadays information is available with the touch of a button. Instead of driving around, people are not surfing the internet to look for information and for rental homes in Utah. It has become more sense to advertise more online than in print because the internet is cheaper and more effective. More people are looking to the internet for homes for rent in Utah and for information on the real estate and the rental industry. You reading this article is an example of this new age technology. Are you reading this article from a book in the library, or are you reading this article online in the privacy of your bedroom? Many just feel more comfortable using the internet because it's quick and easy to find information compared to thumbing through a book. Utah property management have taken this to help their homeowners market their home to find tenants quickly. KeyRenter uses both online and print advertising to market rental homes in Utah. They post homes for rent in Utah on 15 different websites including their own and print the listing in various published materials. They even put a "For Rent" sign in the lawn of the rental home. By integrating three different ways of advertising, KeyRenter is able to get the word out about the home even more efficiently than just using one method. Although the internet has taken over, there are still some people who drive by and see the house for rent and several who still read newspapers and local home listing books. When renting out your home be sure to consider all forms of marketing and advertising for your rental. Keep in mind that according that study, only 2 percent of sales come from yard signs, which is probably the same for rental yard signs. But still, that 2 percent could be the ones who become tenants of your rental home. So cover all of your potential marketing avenues and you will get your home rented out in a timely matter. More information:
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