| Why Cold Calling Is A Waste And How To Get More Sales Leads |
| Invention Development Advice - Selling/Distribrution/Licensing | |||
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When someone gets into sales they are often instructed to start cold calling to build their income. So they go out and make a thousand cold calls on the phone or by going door-to-door until their knuckles are bloody and their feet are sore.
When someone gets into sales they are often instructed to start cold calling to build their income. So they go out and make a thousand cold calls on the phone or by going door-to-door until their knuckles are bloody and their feet are sore. Because sales trainers insist on this approach it is no wonder why sales has such a high turn over and why so many people despise salespeople. This creates some major problems like unsuccessful and unhappy salespeople and customers who end up hating salespeople and the companies they work for because they aren't bugged relentlessly about products they aren't interested in. Now I know that someone out there is saying that they still make cold calls and they still make sales from it. While I do believe them I know that they are wasting their time because it simply isn't effective. It's like taking a model T car from the 20's to a race instead of a modern sports car. While they both work I'm sure you'd want the fastest tool to get the job done. Cold calling can work but it's just not the best way to do things. But what do you do if you give up cold calling? Well you need to find activities that have leverage. Meaning you do them once and they continue to provide you with leads and sales forever. If you develop a system for yourself to use that has a lot of leverage you can make more sales than you have ever dreamed because you are spending your time selling and not looking for people to sell to. So what do you do? Well you need to find out where your customers are hiding and then provide the right bait to bring them to you. It's like in fishing when you put bait on a hook and wait for them to come to you instead of jumping in the water and chasing after a fish with a spear. Except when you have an effective system in place you can actually have hundreds of hooks out there and only take the time regaling in the lines with fish on them. And that's what you need to do in sales, concentrate only on the activities that make you money and that is selling, not prospecting. So remember to devise a system that has the right bait to attract your target market and only spend time on selling the people who take your bait. It's easier than it sounds and a heck of a lot more fun than cold calling. More information: To get expert help form Tyler Wilson on planning strategic marketing that fits your business then visit: http://www.ColdCallCrusher.com.
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