| How to Automate Used Car Sales of to Save Money |
| Invention Development Advice - Selling/Distribrution/Licensing | |||
Car dealers all over the world are facing stiff competition due to lower car prices and a greater demand for used cars. Although the older, better established car dealers are raking in the revenues, small car dealers are using innovative and effective advertising tools to give the big boys a run for their money. Here how a little time, a digital camera and an internet connection can help you increase sales and automate part of the process.
 The simultaneous rise in popularity of online classifieds and social networks has provided new dealers with a cheap and efficient way to advertise their used cars for sale. The combination of a company website and effective and attractive ads on popular automobile classifieds can do miracles for sale and reducing costs, especially for recently established car dealers. While establishing your brick and mortar dealership make sure you have a website developed for your company. Website development and design are extremely cheap and a good website with video and picture capabilities should cost no more than a few hundred dollars. Once you have your website ready publish photos and videos of all your cars for sale. Make sure to include a company video which highlights your strengths and displays your stock of cars. To land up in the first page of results in any search engine takes time especially for keywords such as 'used cars for sale' or 'cars for sale'. So you need t advertise your site and products on websites that are already established and show up in search results of major engines like Google and Yahoo. To do this you need to advertise on free online classifieds and directories as well as social networks. Find classifieds websites that have a large number of ads and visitor traffic for your geographic location. Search any search engine for such websites and focus on the results on the first two or three pages. You can use Alexa, a website ranking company, to determine the popularity of the site in terms of daily traffic and Google's pagerank to determine the credibility of the site. I prefer using both tools together to come up with a truly useful list of websites for my car searches. The trick to using online classifieds effectively is in the content of your ad, the regularity with which you post ads and where you post them. Your ads should be rich in both text and visual content. Make sure you photograph all your cars and have videos made for each one as well. Make sure you have an ad for your company as well with a corporate video showing some of the best cars you have in stock. Use your best sales people to sell on the videos and provide freebies and discounts to attract the buyers attention. The videos can be self-made using an inexpensive video camera, a sound mic and a tripod stand. Its what you say in the video that counts. There are several inexpensive, easy to use video editing software if you want to add effects. All you have to do is post groups of ads at fixed intervals during the day. Try and post two to three used car ads at a time and post different ad groups throughout the working day on as many sites as possible. This will create an immediate visibility for your ads and people will start inquiring about your inventory. Respond immediately as this will portray a level of professionalism and seriousness. Make sure you include pictures and a video of each used car with your best salesperson making a sales pitch. This allows you to sell to the client on their time and without any interference. If you use these tools effectively you'll see instant results and eventually a steady stream of customers from these sites. You might need to invest in hiring a full time employee to handle this task and a new computer but cost will seem minuscule compared to the rise in sales. Your ads will educate the customer in the benefits of the cars before they come to your doorstep and save you a lot of time convincing them to sell a used car or whatever product it is that you want to sell. More information: Andy Carl buys and sells cars as a personal hobby and advises car dealers on building awareness for their cars for sale through free online classifieds and other inexpensive media.
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